Deluge International
Jesse Williams
About

Bars manager, General Manager / licensee, experienced mixologist and the person who built Deluge.

I’ve spent ten years in Sydney’s bars and pubs — Cellar Manager, Bar Manager, Operations Manager, high end Mixologist at award winning bars including The Baxter Inn, Shady Pines Saloon and Bar Planet, General Manager of The Oxford Tavern, Venue Manager of the award winning Eau de Vie, Sydney.

Since 2025 I’ve been Bars Manager and Head Mixologist at Fiji's highest rated luxury 5 star resort— sixoutlets, one POS, one purchasing system, and the numbers for all of them.

I built Deluge because the programme never lived in one place. At Eau de Vie it was forty technical cocktails — clarifications, washes, cordials, carbonated and kegged serves — and the product list, costings, menu drafts, spec cards, engineering and reports were six files, six versions of the truth; every price change made another one wrong. At the resort, with more than one bar, multiply it. So I built one database that every document comes from — spec cards, prep sheets, order sheets, costed menus, margin reports — and then the practice around it.

The way I work: economic reality first. A bar is a business, and the numbers have to hold. But a bar is also a people driven service environment — the team has to be able to run what I leave behind, and the guest has to want to come back.

Numbers you can defend Every figure traceable to a cost, a price and a sale.
The team has to be able to run it Nothing I set up depends on me being in the room — and your team keeps running on Deluge after I leave.
Nothing goes stale Documents come from the database, not from a file.
Lead from the front I’ve done every job in the bar, and I’ll do them again on site.
Credentials
WSET Level 2Certificate IV, Hospitality ManagementDiploma, Event Management & TourismRSA
Serving at a beach bar activation

Tell me about the venue.

A few lines on where the bar is and what's going on with the numbers is enough to start.